Publix Supermarkets Spreads Canes Fever
Sept. 2, 1999
CORAL GABLES, Fla. – For the 16th year, Publix Supermarkets and theUniversity of Miami have joined together for the Canes Fever Program.Canes Fever is an eight-week merchandising program that generates funds forthe University of Miami Scholarship Fund which benefits all 18 of UM’svarsity sports.
“For many years, Publix has been a wonderful supporter of theUniversity of Miami,” said UM Athletic Director Paul Dee. “The Canes FeverProgram is another example of how Publix has a positive impact in ourcommunity. We are extremely grateful to everyone at Publix for theirgenerosity.”
As of September 1, 144 vendors have joined the program. Publix willadvertise and display specially marked Canes Fever items from these vendors.A portion of the proceeds from the participating vendors of the Canes Feverprogram will be contributed to the University of Miami Scholarship Fund.
“Publix Supermarkets has been involved and associated with theUniversity of Miami through Canes Fever for the past 16 years,” said BillFauerbach, Vice President of Retail Operations for Publix Supermarkets. “Wefeel our community involvement supports the programs centered around theyouth of today…our leaders of tomorrow.”
The Canes Fever Program began on September 2 and runs throughOctober 27. The University of Miami football team begins its home schedulewith a game vs. Florida A&M on Saturday, September 4 at 7:00 p.m. at theOrange Bowl.
