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University of Miami Athletics

Shelby Petersen


Manager / Partnership Marketing

Shelby Petersen -  - University of Miami Athletics

Shelby Petersen is a Manager of Partnership Marketing under the Hurricanes Global Partnerships group at the University of Miami. She is responsible for contributing to overall department goals through current sponsor partnerships for athletics. Petersen oversees in-game marketing promotions, social strategy, and the community relations business lines in conjunction with internal departments and manages partner activations.

Prior to joining Legends, Petersen was with the Pittsburgh Steelers from 2018 to 2022 as a Coordinator for the Sales and Marketing team where her duties consisted of spearheading the entitlement placement of sponsors for their four biggest organization-wide charity events. She oversaw the annual cross-departmental autograph signing day with the team, and supported game day activities and hospitality events, including marketing entertainment initiatives.

A native of Miami, Petersen and her husband, Josh, joined the University of Miami in the summer of 2022.