University of Miami Athletics

Alecia Behrens


Manager / Consumer Marketing

Alecia Behrens -  - University of Miami Athletics

Alecia Behrens was named to her current role of Manager of Consumer Marketing in December 2023.

In her role, she develops and executes digital marketing strategies through the web, email, and mobile app channels for all ticketed sports and the Miami Hurricanes merchandise store.

Behrens joined the University of Miami’s Athletic Department in January 2023 as a Digital Marketing Specialist.

Behrens served as a sales and marketing associate through the McClendon Foundation at the University of Miami Athletics Department from July 2022 – January 2023, where she worked alongside various teams, including the Consumer Marketing, Sales, Client Experience, and Event Marketing teams.

Prior to interning and working at Miami, Behrens was a sports marketing and fan engagement intern at Florida State University’s Athletics Department and a sports marketing intern at Univision’s sports channel, TUDN.

Behrens graduated from Florida State University in 2022 with a Bachelor of Science in Marketing and a minor in Retail and Entrepreneurship.