University of Miami Athletics

Ben Creed


Associate AD / Premium Seating & Corporate Development

Ben Creed -  - University of Miami Athletics

Ben Creed joined the University of Miami Athletics staff in 2007. He was promoted to his current role of Associate AD for Premium Sales and Corporate Development in 2013.

He is responsible for the sale of all premium seating at UM Athletics home venues. In addition, Creed is tasked with establishing and cultivating relationships within the South Florida corporate community.

Prior to coming on board at UM, Creed founded The Sports Group LLC in 2000, a Florida-based sports marketing consulting firm specializing in corporate sponsorships, including naming rights and sponsorship sales. Clients of the Sports Group included the Miami HEAT, American Airlines Arena, Ultra Motorsports (NASCAR), Gwynn-Steinbrenner Racing, National Hot Rod Association (NHRA), Speedvision World Challenge, the Indy Racing League (IRL), Collegiate Images and the New Jersey Devils (NHL).

He was an integral part of the 2007 naming rights deal for the Devils’ venue, the Prudential Center. During the eight years prior to founding The Sports Group, Creed served in several positions with the Florida Marlins, including Director of Marketing Partnerships and Vice President of Marketing. As VP of Marketing, he oversaw and directed all aspects of marketing, advertising, sponsorships and other creative services associated with the organization. He also spent three years as Director of Sales for a minor league baseball club in the Florida State League (FSL) where he worked with Mike Veeck, son of Hall of Fame baseball promoter Bill Veeck.

Creed earned his bachelor’s degree from Purdue University and received his MBA from the Keller Graduate School of Management in Chicago.