Ticketmaster Becomes Official Ticketing Partner of Miami Athletics
CORAL GABLES, Fla. – Miami Athletics, in conjunction with Legends Global, has announced a new partnership with Ticketmaster, the global leader in live event ticketing.
With strong ties in the South Florida market, Ticketmaster becomes the official ticketing partner for Miami’s four ticketed sports; football, men’s and women’s basketball and baseball.
Hurricanes fans will be able to buy, sell, transfer and access tickets all in one place at Ticketmaster.com, MiamiHurricanes.com or through the Miami Hurricanes app. The official launch of the new platform is scheduled for Monday, July 6th.
“As University of Miami Athletics continues to grow in one of the world’s most dynamic sports and entertainment markets, our transition to Ticketmaster positions us to better serve our fans with a more seamless, innovative, and connected ticketing experience,” Miami Chief Revenue Officer Jesse Marks said. “This partnership strengthens our ability to engage our community, enhance the game-day experience, and build a sustainable foundation for our future success growth.”
As part of the exclusive partnership, Ticketmaster will work with University of Miami Athletics to elevate the fan experience through its innovative technology and promotional programming that puts the fan first. Ticketmaster will also be a community partner of the Miami Hurricanes providing access to University of Miami athletic programs to underserve youth throughout South Florida.
“Miami Athletics is one of college sports’ most storied programs, and we’re proud to bring our technology, expertise and longstanding presence in South Florida to support Hurricanes fans,” said Ticketmaster’s Executive Vice President and Co-Head of Sports Clay Luter. “We’re focused on creating a seamless ticketing experience at every stage, from purchase through entry, while helping the University strengthen its engagement with fans and the community. We’re excited to begin this partnership and look forward to the season ahead.”
Tickets for the upcoming football and basketball seasons will immediately be available online upon launch.
