Miami Athletics and Progressive Insurance® team up on rivalry weekend
CORAL GABLES, Fla. – Miami Athletics and Progressive are teaming up to bring a new level of visibility and fan engagement to one of college football’s most iconic rivalries through a multi-year sponsorship making Progressive the presenting sponsor of the Miami–Florida State rivalry.
Dating back to 1951, the Miami–Florida State rivalry has become one of the most anticipated matchups in college football. The series has produced legendary games, unforgettable moments and passionate fan bases across the state of Florida, helping establish it as one of the defining rivalries in college football.
Beginning with the 2026 season, Progressive will serve as the presenting sponsor of the Miami–Florida State rivalry, with the relationship spanning both schools and their respective home football seasons.
As part of the sponsorship, Progressive field logos will be prominently displayed on the playing surface at every Miami home football game throughout the season and at every Florida State home football game throughout the season. The season-long field presence will provide Progressive with consistent, high-impact visibility across two nationally recognized college football programs.
“Few rivalries in college sports carry the passion, history and statewide significance of Miami vs. Florida State,” said Jesse Marks, University of Miami Athletics Chief Revenue Officer. “Progressive’s partnership allows us to build on that tradition while creating an innovative model for how brands can engage with our fans. We’re proud to welcome Progressive to the Miami Hurricanes’ family by celebrating this rivalry.”
“College football is about more than what happens on game day – it reflects the pride, tradition and community that define Universities. Rivalries are one of the many things that make college football what it is and we’re proud to support the student-athletes, alumni and fans who help make these programs so special,” said Sean Freeman, Media Business Leader at Progressive. “We’re thrilled to have the opportunity to be a part of game days with these historic fanbases as well as being a part of this storied rivalry.”
The 2026 Miami–Florida State matchup will take place in Miami, giving Progressive an opportunity to activate its presenting sponsorship on the Hurricanes’ home field as the rivalry returns to South Florida.
The partnership was facilitated by Legends Global in collaboration with Miami Athletics and Florida State Athletics’ partnership teams.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.
