UM Student Scores Big With TigerDirect.com
MIAMI – Calling all football fans! TigerDirect.com and the Miami Hurricanes recently launched a season-long “TV for TDs” giveaway. The guidelines are simple: During each home game, TigerDirect.com will give one lucky fan a TV… the size, however, is up to the Miami Hurricanes.
TigerDirect.com has committed to matching the Hurricanes final score with a TV of equal size…TigerDirect knew they’d be giving away some big TVs this year with Miami’s high powered offense, and they were right!
University of Miami student RJ Curcio won an 80-inch TV after the 77-point performance the Hurricane’s offense put on. Sebastian the Ibis helped RJ pick out his new TV on Friday.
“The reaction on social media after each Miami score was fun to track on Saturday. Fans were creating new hashtags after each Hurricane touchdown — #63inches, #70inches and finally #77inches – in hopes they would win the giant TV. It definitely made the game more exciting,” said Brian Bowsher, Assistant Athletic Director of Digital Strategy.
Causing a national stir with their 77-7 win over Savannah State, the Hurricanes are off to their first 3-0 start since 2004. Being the center of attention is nothing new for the Miami Hurricanes, considering they hold a number of NFL draft records, including the most first round selections in a single draft. With their TigerDirect.com partnership, the Hurricanes will have the leading electronics retailer on the sidelines, cheering them on and giving away large screen televisions in their honor.
“The Hurricanes have some of the most loyal and passionate fans in all of college football, and we’re incredibly excited to be offering this season long campaign,” said Steven Leeds, Brand Manager for TigerDirect.com. “With the way the Hurricanes have been playing, we expect to be giving out a lot of big TV’s this season and we couldn’t be more excited about it.”
The TigerDirect.com/ Miami Hurricanes sweepstakes packs the cheer of a robust football season and the best deals on up-to-date technology. There is no purchase necessary to enter.
The University of Miami Athletics – TigerDirect.com partnership was secured by Hurricane Sports Properties, the multimedia rights holder of University of Miami Athletics and a joint venture of Learfield Sports and IMG College.
About TigerDirect
For over 20 years, TigerDirect (http://www.tigerdirect.com) has served the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX).
