Bowsher Named Digital Media Strategist
CORAL GABLES, Fla. – Brian Bowsher has been named the Digital Media Strategist for the University of Miami Athletics Department, as announced Tuesday by Associate Athletic Director for Communications & Marketing Chris Freet.
“We are elated to add Brian to the external team here at the University of Miami,” Freet said. “Brian had a burning desire to be a Miami Hurricane because of the foundation we have built and the engaged fan base we have the pleasure of conversing with on multiple platforms, every single day.
“Partnered with our experienced team and several new leaders, I am confident that our fan base will see and feel an increase in energy to all things digital,” Freet said.
Bowsher arrives in Miami after spending the past five years with Marquette University’s Athletic Department. During his time with the Golden Eagles, Bowsher began as a marketing assistant and rose to Director of Marketing & Sales, a position he has held for more than three years. He earned his MBA from Marquette’s Graduate School of Management in 2011.
“I’ve admired UM’s online initiatives over the past couple of years, and I’m excited to be able to continue and build upon the success of the department,” Bowsher said.
In addition to his responsibilities as oversight for Marquette’s social media platforms (Twitter, Facebook, Google+ and Pinterest), Bowsher served as the primary contact for design and content of ticketing and gameday pages on GoMarquette.com. He hired and trained the summer sales team, guided the 2011-12 staff to a record-high in group ticket sales, and led the 2009-10 sales team in achieving the largest men’s basketball full-season ticket base in school history.
A 2005 graduate of Xavier University, Bowsher spent two years as an intern in the business department at his undergraduate alma mater. During his time with the Musketeers, Bowsher was responsible for purchase requests, reviewing accounts and training coaches and administrators in budgeting.
“I am thrilled to be joining one of the premier athletic departments in the country,” Bowsher added. “I’m looking forward to getting started.”
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