Miami Hopes To Deliver Dreams With NEW Online Shop

Sept. 22, 2010

PLANTATION, FL – Dreams, Inc. (NYSE Amex: DRJ), a vertically integrated leader in the licensed sports products industry, announced that it has signed an agreement with the University of Miami Athletics to re-launch the Hurricanes on-line fan shop (URL – ShopMiamiHurricanes.com). The multi-year deal marks the second alliance for Dreams with top-tier college athletics, following on the recent announcement regarding the University of Texas Longhorns.

The Miami Hurricanes, former National Champions and Big East Champions, is partnering with Dreams to provide expanded product assortment, more accurate search results, powerful product filtering features, and extensive SEO improvements. Dreams’ proven proprietary ecommerce technology and online marketing expertise should provide the University with a substantial lift in online team sales and enhance customer experience.

The site, which relaunched on September 10, includes an entire assortment of hard and soft goods including apparel, headwear, gifts, novelties, home decor, collectibles, etc. Furthermore, Mounted Memories, the sports memorabilia manufacturing division of Dreams, will be providing game-used, autographed and non-autographed products for the Fan Shop.

“The new Fan Shop will give `Canes fans a wonderful online shopping experience and provide them with more product selections than ever before,” said Kevin Bates, President of Dreams Retail, a division of Dreams, Inc.

“This is about our fans and presenting the best online shopping experience,” said Director of Athletics Kirby Hocutt. “Dreams, Inc. can provide the greatest range of gear and trend-specific merchandise, as well as open up venues for memorabilia and one-of-a-kind goods that can only be found on ShopMiamiHurricanes.com.”