Jesse Marks serves as Chief Revenue Officer for the University of Miami Athletics, working within Legends Global expansive partnership with the University.
In this role, he leads the department’s comprehensive revenue strategy, overseeing all ticketing, premium seating, sponsorships, annual fundraising, consumer marketing, content production, team store, and arena operations. Marks is responsible for driving strategy and innovation across all revenue-generating functions, maximizing the value of Miami’s athletic venues and programs, and positioning the Hurricanes at the forefront of the rapidly evolving collegiate athletics landscape.
Marks brings extensive experience in both collegiate and professional sports, with a proven track record in revenue generation, fundraising, and strategic leadership. Prior to returning to Miami, he served as Chief Revenue Officer at Northwestern University, where he led enterprise-wide revenue strategy for Northwestern Athletics. His work included overseeing key partnerships, design and spearheading revenue initiatives tied to transformational projects such as the new Ryan Field and Northwestern Medicine Field at Martin Stadium, which delivered record-setting financial performance and national recognition.
Before his time at Northwestern, Marks was Executive Director of the Miami Dolphins Foundation, where he managed large-scale philanthropic initiatives, including the Dolphins Cancer Challenge, raising more than $45 million for cancer research.
A South Florida native and University of Miami alumnus, Marks previously served as Senior Associate Athletics Director for Development, where he led all fundraising operations for Miami Athletics. During his tenure, he helped raise more than $210 million in support of facility enhancements and student-athlete initiatives. He played a key role in major capital projects, including the Schwartz Center for Athletic Excellence and the Carol Soffer Indoor Practice Facility, and contributed to the university’s Momentum and Momentum2 campaigns, which collectively raised over $2.6 billion.
Marks began his career with roles at Wake Forest University and Florida International University. In 2019, he was recognized by the South Florida Business Journal as a Forty Under 40 honoree.
He holds both a bachelor’s degree in political science and a master’s degree in sports administration from the University of Miami.
