Miami Launches Official NIL Marketplace for Hurricanes Student-Athletes
CORAL GABLES, Fla. – The University of Miami, in conjunction with its Name, Image & Likeness partner Opendorse, announced the launch of the official Miami Marketplace Thursday. The school-specific marketplace will help maximize NIL opportunities for Hurricanes student-athletes.
The Miami Marketplace offers supporters, brands and sponsors a single, streamlined platform to easily find, pitch, book and pay Miami student-athletes for NIL activities. Student-athletes can review opportunities, accept deals and receive compensation all in one place. Once a deal is completed, the activity is automatically disclosed to ensure compliance.
“We are excited to partner with Opendorse on the Miami Marketplace,” Vice President/Director of Athletics Dan Radakovich said. “We are committed to giving our student-athletes the best resources to maximize their NIL opportunities and this branded marketplace will not only help our student-athletes grow their brand but also provide a simple and seamless way to connect with them on potential partnerships.”
All current Miami student-athletes can be found in the Miami Marketplace, where they can customize their profiles with their needs, interests and social media channels.
In addition to the new marketplace, Miami student-athletes continue to benefit from Opendorse’s entire suite of NIL products — Opendorse Ready™, Social™, and Monitor™. Together, the products empower Hurricanes student-athletes to build, protect and maximize their personal brands with the industry’s leading education, marketing, and compliance technology.
“Miami has been a leader from day-one of the NIL era,” Opendorse CEO Blake Lawrence said. “The program has committed to providing the Hurricanes with the very best education and technology to maximize their opportunities, and the results speak for themselves. I’m proud that Opendorse can help Miami develop one of the county’s most supportive NIL programs for student-athletes.”
For more information and to access the Miami Hurricanes Marketplace visit miamihurricanes.com/nil.
Opendorse, the NIL company, is the leading technology provider in the athlete endorsement industry. More than 75,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.