University of Miami Women in Athletics Campaign Gains Pit Viper as Supporting Sponsor

University of Miami Women in Athletics Campaign Gains Pit Viper as Supporting Sponsor

CORAL GABLES, Fla. – Sunglass and apparel manufacturer Pit Viper has come on board as a sponsor of University of Miami (UM) Athletics. A focus of the partnership is to amplify and support University of Miami Women’s Athletics.

As part of the sponsorship, Pit Viper will highlight the achievements of Women’s Athletics including activations during basketball season such as gameday fan promotions and giveaways.

Made for an outgoing lifestyle, Pit Viper is about challenging status quo and promoting positive self-image.

“Pit Viper is known for stimulating the brain and the body, enhancing performance in athletics and academics. Which is why we’re thrilled to be the Official Eyewear Sponsor of the University of Miami Hurricanes. We’re especially excited to be supporting Miami’s “Women in Athletics” initiative to support female athletes kicking butt in their sports while conquering academics. Go Canes Go!” – J.P. Gendron, Director of Partnerships

Legends, which has managed corporate sponsorships and multimedia rights for UM Athletics since April 2021, facilitated the partnership.

About Pit Viper

Conceived on the ski hill and born in the back of a van, like all ski bum dreams, Pit Viper is now an international, multi-million-dollar company. Worn by the likes of Travis Pastrana, Rob Gronkowski, Glen Plake, and Brehanna Daniels, Pit Viper specializes in functional – yet stylish sunglasses, apparel, throwing outrageous events and giving away cars. Dedicated to not taking life too seriously, Pit Viper stands by their motto: DEMAND RESPECT AND AUTHORITY. Visit: for more.”

University of Miami Athletics

The University of Miami’s Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 84 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information visit

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Facebook, Twitter and Instagram @TheLegendsWay.