Miami Athletics Launches Ignite Name, Image & Likeness Program
CORAL GABLES, Fla. – The University of Miami Athletics Department announced Wednesday that it has launched Ignite, its Name, Image & Likeness program for all Hurricanes student-athletes.
Ignite is powered by Opendorse, a national leader in athletic brand solutions that provides personal brand development resources and management technology used by more than 40,000 athletes worldwide.
“We’re excited to partner with Opendorse by launching our Ignite program across all of our sports,” Director of Athletics Blake James said. “Our goal at Miami is to Build Champions on and off the field, and a big part of that is providing our student-athletes with a platform like Opendorse to help build their personal brand and take full advantage of Florida’s NIL law, which goes into effect July 1.”
Miami will utilize Opendorse’s entire suite of NIL products — Opendorse Ready™, Social™, and Monitor™ — to support Ignite’s mission to prepare student-athletes for success in college athletics with the market’s best resources. Together, the products will empower Hurricanes student-athletes to build, protect and maximize their personal brands with the industry’s leading education, marketing, and compliance technology.
“You have the unique opportunity as a Miami Hurricane to get a great education, compete for championships and build your brand in the heart of one of the world’s most recognized and dynamic cities,” football head coach Manny Diaz said. “We want our student-athletes to maximize their opportunities on NIL and Opendorse is providing significant resources to help us accelerate that process.”
UM student-athletes may use Miami Athletics related marks and logos by securing agreements with approved University licensees and/or sponsors. Sponsorship rights are managed by Hurricanes Global Partnerships and licensing/retail rights are managed by Fanatics Licensing Management.
“This is an exciting opportunity that allows our student-athletes and our athletic department to take advantage of the amazing platform that playing intercollegiate athletics in such a vibrant, exciting city like Miami provides,” women’s basketball head coach Katie Meier said. “Opendorse is the perfect partner for us as we experience growth within our programs.”
Opendorse Ready is the elite NIL education solution in college athletics, providing student-athletes with industry-proven assessment, education, and performance tools. Ready helps Miami provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization and financial literacy from leading brands including Instagram, Twitter and the Players’ Tribune.
Opendorse Social is the marketing product student-athletes can leverage to build their brands, equipping them with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology and real-time analytics.
Opendorse Monitor is the compliance product student-athletes use to protect their brand. Monitor helps them seamlessly disclose activities to simplify compliance and safeguard eligibility. Institutions have the ability to evaluate transactions. Monitor also features the NIL Policy Kit, which allows college athletics programs to easily customize and generate a clear NIL policy to support athletes, staff, and stakeholders.
Ignite adds to the ongoing educational resources Miami Athletics has been providing through its Student-Athlete Development office, including career development, professional development, financial literacy, drug and alcohol education and sexual assault prevention and education. Miami Athletics is also working with the University’s School of Law’s Entertainment, Arts and Sports Law Program to develop a course that will teach student-athletes key business and legal concepts in building, protecting and monetizing their brand.
About Opendorse
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.
