Hurricanes, The South Florida BMW Centers Introduce Relationship for Upcoming Season
CORAL GABLES, Fla. – The Miami Hurricanes announced today they have chosen to align with The South Florida BMW Centers for the upcoming 2019-20 collegiate athletics season.
As part of the new relationship, The South Florida BMW Centers will receive in-venue digital signage and social media activation during football season and assume the designation as ‘Preferred Luxury Vehicle’ of the Miami Hurricanes. In addition, The South Florida BMW Centers will have use of UM’s marks and logos and the ability to cross-promote its affiliation with the Canes.
“Together with the 10 South Florida BMW Centers we couldn’t be more pleased to stamp our brand alongside that of the Miami Hurricanes and look forward to working closely together,” said Carol Strickland, Southern Region Area Manager, of BMW of North America, LLC. “This sponsorship presents a great opportunity for BMW to be involved with a fine institution like Miami, and without question, we’re pleased to be a part of the obvious excitement surrounding what marks a new era for football.”
The South Florida BMW Centers also will serve as presenting sponsor of the annual Hurricanes Club pre-game tailgate at Hard Rock Stadium before a select regular-season home game. There will be sweepstakes or promotional offers as well as the opportunity for BMWs to be on display. BMW will play host site to several stops on the 2020 Hurricane Club Spring Tour and be involved with designing a co-branded custom ticket box.
“We’ve created some great opportunities in bringing together these two iconic brands, BMW and the Miami Hurricanes, and we’re excited to be able to roll everything out for fall football season,” said Charles Nieves, general manager for Hurricane Sports Properties, Miami’s exclusive athletics multimedia rightsholder and Learfield IMG College’s local, dedicated team. Hurricane Sports Properties oversees the comprehensive corporate partner platform and will manage all aspects of this relationship.
BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 347 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
University of Miami Athletics
The University of Miami’s Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 82 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information visit www.hurricanesports.com.
