Diamonds Direct Named Official Jeweler of University of Miami Athletics
CHARLOTTE, N.C. – Diamonds Direct, America’s leading direct-to-consumer diamond retailer, will bring a new sparkle to the school year as the “Official Jeweler of University of Miami Athletics.” With three stores in the region and a ten-year presence in Florida, Diamonds Direct has demonstrated its understanding of the dynamic market through its blend of luxury and affordable inventory, alongside its dedication to charitable partnerships and collaborations within the local community. The 2024-2027 partnership is slated to kick off with a host of in-game activations for the upcoming Miami Hurricanes football season.
“The University of Miami boasts one of the strongest athletics programs in the nation, so it is an honor to introduce our industry-leading services and exclusive perks to students, faculty, alumni, and dedicated fans. Our shared values of education, responsibility, and industry excellence aligned from the beginning, and we are thrilled to see this partnership unfold,” said Dovy Klarberg, Partner and President South of Diamonds Direct.
In addition to in-game activations, promotions, and signage, the partnership will also include select giveaways throughout the season. “We are excited to announce our partnership with Diamonds Direct. As the official jeweler of University of Miami Athletics, we are looking forward to working with the Diamonds Direct team to showcase its wide selection of diamonds and fine jewelry and provide special offers to the Miami Hurricanes fan base. We can’t think of a better partner to align with on celebratory moments throughout the Miami Hurricanes athletic seasons,” said Chris Maragno, SVP Hurricanes Global Partnerships.
“Through key athletic relationships such as this, we hope to continue to weave ourselves into the fabric of South Florida athletics and the greater community as a whole,” said Mae Murrell, Senior Marketing Manager of Partnerships & Public Relations at Diamonds Direct.
The Diamonds Direct and University of Miami Athletics teams look forward to the start of this partnership. With a slew of activations, promotions, and giveaways in progress, the University and its fans can expect some exciting developments in the coming months.
About Diamonds Direct
Diamonds Direct is a direct-to-consumer destination retailer headquartered in Charlotte, NC. Founded in 1995 and acquired by Signet Jewelers in 2021, the company offers loose and mounted diamonds, engagement ring mountings by America’s top designers, fashion jewelry, timepieces, and more. Its vertically integrated model eliminates middlemen and maintains involvement in the entire diamond process. Diamonds Direct is proud to be a socially responsible company, with all diamonds ethically sourced via the Kimberley Process. The retailer boasts industry-leading guarantees and warranties, including its signature 110% Lifetime Upgrade. Diamonds Direct actively supports both local and national organizations, such as the American Heart Association and the American Cancer Society, enriching the communities it calls home. To learn more, visit www.DiamondsDirect.com or follow us on Instagram, Facebook, and Pinterest.
About University of Miami
The University of Miami’s Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 85 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic, and athletic excellence, resulting in the highest standards of achievement. For more information visit www.miamihurricanes.com.
About Legends
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.
