Modelo Named Official Malt Beverage Sponsor of Miami Athletics
CORAL GABLES, Fla. – University of Miami Athletics and Modelo announced today a broad-based sponsorship making Modelo the Official “Beer and Malt Beverage ” of the Miami Hurricanes.
The multi-faceted sponsorship is rooted in Modelo’s “Fighting Spirit” campaign that taps into the passionate Miami Hurricanes fan base fueling their “Fighting Spirit” for University of Miami Athletics. The Modelo brand and its “Fighting Spirit” campaign will be highlighted throughout a number of in-market, game, and community platforms designed to enhance the Miami Hurricanes fan experience. Some key initiatives of this partnership include a new and improved tailgate experience at Hard Rock Stadium, enhancing in-game entertainment with DJ and music integration, in-market activations including rivalry week, and amplifying efforts surrounding Hispanic Heritage.
“Modelo is thrilled to be partnering with the Miami Hurricanes this college football season,” said Rene Ramos, Vice President, Field, Lifestyle and Experiential Marketing, Constellation Brands. “We can’t wait to see how The Fighting Spirit of Miami shows up in South Florida and are looking forward to raising a Modelo in the Canes Cantina.”
“We are proud to join efforts with Modelo, the official ‘Malt Beverage’ of the Miami Hurricanes, as they share our commitment to not only provide a first-class fan experience, but also to educate our fan base on responsible alcohol consumption,” said Dan Boyd, Executive Associate Athletic Director/Sales and Marketing. “We look forward to collaborating on programs that enhance our overall fan experience.”
About Modelo
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial®, Modelo Negra®, Modelo Chelada Especial™, and a flavorful lineup of Modelo Cheladas™. Modelo Especial is a golden, full-flavored Pilsner-style lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 150MM cases sold in 2021 and became the #2 beer brand in the category. The Modelo family of beers are exclusively brewed in Mexico and imported and marketed for the U.S. by Constellations Brands.
About University of Miami Athletics
The University of Miami’s Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 84 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information visit www.miamihurricanes.com.
