Kailey MacBain was promoted to Director of Partnership Activations in July of 2026 after initially joining the Hurricane Global Partnership team in June of 2024 as a Manager of Partnership Activations.
In her role, MacBain manages partner relationships and ensures all marketing assets, including those in the NIL (Name, Image, Likeness) space, are executed efficiently. MacBain oversees UM’s largest current partners, serving as their liaison and implementing all contractual elements while exploring new opportunities and initiatives.
Additionally, she serves as the business line lead and primary point of contact between the Hurricane Global Partnership Activation Team and both the UM Department of Athletics and Hard Rock Stadium’s operations teams. She oversees the official Fan Zone for Hurricane home games while also facilitating all in-game marketing activations at football, men’s basketball, women’s basketball and baseball home games.
MacBain also plans and organizes all facets of football bowl and road game partner trips, works jointly with the sales team on managing available inventory and leads the activation team’s intern group.
Prior to joining the Legends team, MacBain served in ascending roles at the University of North Texas from 2022-24, ultimately finishing her time with the Mean Green as the Director of Marketing and Fan Engagement. In that role she served as the primary contact for men’s basketball, cheer, dance and band; she also had secondary oversight of football and supervised an intern group of 15+ which handed Olympic sports.
MacBain was a previous Partnership Coordinator for LEARFIELD’s Maverick Sport Properties at UT Arlington in 2022 where she maintained activations for all partners across all sports. Prior to that, she was at Florida Gulf Coast University (FGCU) as a student intern who moved up the ranks, culminating in a full-time position as the Assistant Director of Marketing and Promotions in 2017.
A native of Tampa, Florida, MacBain – formerly Barrett – graduated from FGCU in 2016 and now resides in Miami with her husband, Jason, and two dogs.
