Miami Hurricanes, Online Store Announce Grand Opening

Miami Hurricanes, Online Store Announce Grand Opening

Aug. 8, 2006

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The Miami Hurricanes and eSports Partners, Inc. announced the successful grand opening of the Official Hurricanes Online Store at www.hurricanesonlinestore.com. The Online Store is the complete online destination for licensed Hurricanes merchandise.

With the launch, Hurricanes fans can expect to see several enhancements and new opportunities to make shopping for Hurricanes merchandise more convenient and user-friendly, including:

Extensive product selection including several exclusive itemsEasier navigation allowing customers quicker access throughout the siteIncreased product detail, including multiple views and color swatchesAdvanced search functionality by vendor, player, color, size and priceExtensive customer support section with links to order status and package trackingGift wrap and gift messages available on a per-item basisFree printed merchandise catalogs, also available in interactive format

Fans will see new Hurricanes products and merchandise promotions at www.hurricanesonlinestore.com throughout the season.

“We’re excited about the enhanced hurricanesonlinestore.com,” said Pete Garcia, Senior Associate Athletic Director for the Hurricanes. “The commitment being made to our fans by both the Hurricanes and eSports Partners is superior. This solution will ensure hurricanesonlinestore.com will be the ultimate merchandise destination for Miami Hurricanes fans for many years to come.”

eSports Partners is the Official eCommerce and Catalog Merchandise Partner of the Miami Hurricanes. eSports Partners operates and hosts the online store and merchandise catalog.

“eSports Partners is proud to have the marquee client list in the sports market. The Miami Hurricanes have a rich tradition of being the leader both on and off the field. We welcome the opportunity to make the Miami Hurricanes merchandise solution the market leader” said Michael McKay, President/CEO of eSports Partners. “The new online store and official catalog will provide the best selection of Official Miami Hurricanes merchandise coupled with several innovative merchandise and promotional campaigns tailored to loyal Hurricanes fans.”

Dallas-based eSports Partners, Inc. is a leading sports and entertainment service provider offering eCommerce technology, merchandising, game day operations, retail solutions, marketing, fulfillment, and customer service solutions. eSports Partners provides unique and effective results to its clients in order to improve brand recognition, enhance revenue potential and reduce operating costs. Sample clients of eSports Partners include Miami Hurricanes, Tennessee Volunteers, Dallas Cowboys, New York Giants, Miami Dolphins, San Diego Chargers, Denver Broncos, Buffalo Bills, Tennessee Titans, Kansas City Chiefs, Indianapolis Colts, and Arizona Cardinals.