HURRICANES EXTENDS MULTIMEDIA RIGHTS WITH LEARFIELD, ISP SPORTS
Sept. 5, 2007
Coral Gables, Fla. (www. hurricanesports.com) – – The University of Miami today announced a contract extension with Learfield Sports and ISP Sports, enabling “Hurricane Sports Properties” (HSP) to retain UM Athletics’ multimedia rights through 2012. The current agreement was set to expire at the end of the 2007-’08 academic year.
HSP, a joint venture of Learfield Sports and ISP Sports, has served as Miami Athletics’ multimedia rights holder since 2003. The HSP-Miami Athletics agreement includes inventory or management of athletic venue signage, print sponsorships, event marketing, corporate hospitality, corporate sponsorships, official athletic Web site advertising via hurricanesports.com, radio play-by-play broadcasts and coaches’ shows, as well as certain live television broadcasts.
“We have had a tremendous relationship with ISP and Learfield Sports,” said Director of Intercollegiate Athletics Paul Dee. “Their joint efforts have made Hurricane Sports Properties a huge success. I am excited about our being able to continue our partnership with them and know it will result in being even more beneficial to all parties.”
“We couldn’t be more pleased to continue our relationship with Miami,” said Greg Brown, president of Learfield Sports. “We’re honored to work alongside Paul and his talented team to do the best we can for such a remarkable university that remains a powerhouse in collegiate athletics.”
“We are delighted to be extending this partnership with the University of Miami, Paul Dee and his excellent staff,” says ISP Sports chairman Ben Sutton. “Miami is one of the nation’s premier universities, and to be associated with an institution with such high academic and athletic standards is a privilege.”
General Manager Kevin Farlow leads HSP, which is housed in the UM Athletic Department, along with Associate General Manager Ruben Cabrera and Account Executives Todd Howell and Hank Cobb. Together, Learfield Sports and ISP Sports maintain four joint venture properties (Miami, Clemson, Alabama and South Carolina) and represent eight of the 12 ACC member schools.
About Learfield Sports
In addition to Miami, Learfield Sports manages the multimedia rights for more than 35 collegiate institutions and associations. The company also secures marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation.
Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. For more information and a complete property listing, visit www.learfieldsports.com.
About ISP Sports
Founded in 1992 in Winston-Salem, N.C., ISP Sports has enjoyed tremendous growth within the intercollegiate athletics marketplace since its inception. The company serves as an active multimedia partner with more than 50 university and conference partners. Sports fans from upstate New York to south Florida, from Texas to Ohio and from California to Washington state can tune in to the ISP Sports Network, which includes nearly 800 radio affiliates, while television viewers all across America watch ISP Sports programming on one of its 100+ outlets. To find out more about ISP, America’s Home for College Sports, visit www.ispsports.com.
